Growth has always been more than hitting numbers, it’s about creating sustainable impact. By blending data-driven strategy, creative innovation, and cross-functional leadership, I’ve helped organizations unlock new revenue streams, strengthen brand authority, and build lasting customer relationships. My focus is on translating vision into measurable outcomes, ensuring that every initiative drives both short-term performance and long-term business transformation.

To accelerate performance, I scaled A/B and multivariate testing programs across web, email, and product experiences, consistently improving conversion rates and achieving double-digit gains in retention. I also deliver executive-level reporting on marketing-sourced and influenced revenue, funnel performance, and ROI, equipping leadership teams with the insights needed to make confident, data-driven decisions.

I’ve implemented robust reporting frameworks that connect marketing investments directly to business outcomes, tying spend to pipeline, revenue, and key efficiency metrics like LTV/CAC. By leveraging advanced analytics tools,including GA4, Salesforce, Power BI, and Adobe Analytics, I deliver precise measurement of campaign effectiveness, optimize resource allocation, and highlight opportunities for continuous improvement. My focus is on making data not just informative, but transformative, empowering executive teams with clarity and confidence in every decision.

I design and execute demand generation strategies that balance reach with relevance, driving qualified leads, accelerating pipeline, and maximizing ROI. By integrating paid media, SEO/SEM, content strategy, and account-based marketing, I’ve built scalable programs that generate measurable growth across both B2B and B2C environments. My approach combines data-driven targeting with compelling creative, ensuring every campaign not only captures attention but also converts interest into revenue.